Illustration
Benefits of a custom illustration
We create unique and captivating illustrations that tell your brand’s story and engage your audience. At The Digital Panda, our illustration services are designed to infuse your brand with personality and depth. Through custom illustrations, we craft visuals that not only stand out but also resonate deeply with your audience, enhancing your brand’s storytelling.
Unique Brand Identity
Unique Brand Identity
Custom illustrations help create a distinctive and memorable brand identity that sets you apart from competitors. By incorporating unique visuals, you can express your brand’s personality and values more effectively.
Enhanced Engagement
Enhanced Engagement
Illustrations capture attention and engage viewers in ways that standard visuals often cannot. They make your content more attractive and can simplify complex messages, making them more accessible and enjoyable for your audience.
Versatility Across Platforms
Versatility Across Platforms
Illustrations can be adapted for use across a variety of platforms, from websites and social media to print materials and merchandise. This versatility ensures a consistent and cohesive brand presence.
Emotional Connection
Emotional Connection
Custom illustrations have the power to evoke emotions and create a deeper connection with your audience. By humanizing your brand, they make your messages more relatable and impactful.
Creative Storytelling
Creative Storytelling
Illustrations offer endless possibilities for creative storytelling. They allow you to convey complex ideas and narratives in an engaging and visually appealing way, enhancing the overall user experience.
Hear from our clients.
Vancity
"I think the overall polish that The Digital Panda was able to deliver with technical constraints and the timeline just looks like a very high-end application. That makes me very proud."
Cambrian Credit Union
Our partners at Cambrian went on camera to tell us what it was like to work together.
Meridian Credit Union
"Working with The Digital Panda was a transformative experience. Their attention to detail and creative process delivered designs that truly set us apart in the marketplace."
Ready to unify and streamline your brand with a comprehensive design system?
Contact us today to schedule a consultation and start building a cohesive and scalable design framework.
Frequently asked questions.
What types of illustrations do you create?
We create custom illustration in 2D and 3D: hero scenes, spot illustrations, icon sets, characters and subtly animated scenes for websites, apps, decks and campaigns. Cambrian Credit Union has commissioned around 60 illustrations from us so far, Spotify brought us in to illustrate a deck for its co-CEOs, and Axelar's brand refresh runs on a set of dot-style illustrations we drew. When a scene needs to move, we animate it with Rive or Lottie so it stays light on the page.
How long does it take to create custom illustrations?
A focused set, like a few hero scenes plus a handful of spot illustrations and icons, usually takes 3 to 6 weeks, including style exploration and two rounds of revisions. Larger libraries for a full website or campaign take around 6 weeks of production, and we often run them alongside UI design so nothing waits on the artwork. We'll give you a firm schedule once we know how many pieces you need and how detailed they are.
Can you match our existing brand style?
Yes. We aren't tied to a house style, so we start from your brand guidelines, colours and typography and develop an illustration style that sits naturally beside them. Cambrian has extended its library with us every year in the same style, and the new pieces sit right next to the old ones. If your brand doesn't have an illustration style yet, we'll create one and document it so future work stays consistent.
How do you ensure the illustrations meet our needs?
We start with a short strategy session and a moodboard of style directions, from realistic to abstract and from line work to full colour, so you choose a direction before we draw anything. Next come rough sketches for your feedback, then two rounds of revisions on the finished artwork. You get final files in SVG and PNG, plus Rive or Lottie files for anything animated, ready for your team and your developers.
What are the benefits of using custom illustrations over stock images?
Custom illustration gives your brand a look nobody else can download, so people recognise you before they read your name. It can show your actual products, people and places, and explain ideas that stock photos can't. One consistent style also carries across your website, app, social posts and print, so everything feels like it comes from the same brand.