Explainer & Promo Videos
Benefits of video over static content
We create dynamic videos that captivate your audience and clearly convey your message. At The Digital Panda, our explainer and promo videos are designed to capture attention and clearly convey your message. Through creative storytelling and high-quality production, we help you communicate complex ideas in an engaging and understandable way.
Increased Engagement
Increased Engagement
Videos capture attention more effectively than static content, making them a powerful tool for engagement. They keep viewers interested longer, which can lead to better retention of your message. As a result, videos can significantly enhance the overall user experience on your digital platforms.
Enhanced Understanding
Enhanced Understanding
Videos simplify complex information, making it easier for viewers to grasp your message quickly. By using visual aids, animations, and clear narration, videos can break down complicated concepts into digestible pieces. This improved understanding can lead to better-informed decisions by your audience.
Higher Conversion Rates
Higher Conversion Rates
Well-crafted videos can significantly boost conversion rates by clearly demonstrating the value of your product or service. They provide a dynamic way to showcase benefits and features, which can persuade viewers to take action. The engaging nature of videos can turn prospects into customers more effectively than other forms of content.
Improved SEO
Improved SEO
Videos can improve your search engine rankings by increasing the time visitors spend on your site. Search engines view this as a sign of valuable content, which can boost your visibility. Additionally, videos can attract backlinks and social shares, further enhancing your SEO efforts.
Stronger Emotional Connection
Stronger Emotional Connection
Videos have the power to evoke emotions and build a stronger connection with your audience. Through storytelling, music, and visuals, they can create an emotional bond that is hard to achieve with text alone. This emotional connection can lead to increased brand loyalty and a more engaged audience.
Bringing motion since 2012
Whether you’re introducing a new product, crafting engaging video guides, or generating excitement for an announcement, our explainer and promo videos are designed to communicate and captivate with memorable visuals and audio.
Capture attention and convey your message with clarity and impact.
Creative Expertise
Creative Expertise
Our team of skilled animators and designers has a proven track record of delivering engaging and innovative motion designs that captivate audiences.
Collaborative Approach
Collaborative Approach
We work closely with you at every stage of the project to ensure that the final product aligns perfectly with your vision and goals, fostering a true partnership.
High-Quality Production
High-Quality Production
Utilizing state-of-the-art tools and techniques, we produce high-quality videos and animations that stand out and leave a lasting impression.
Customized Solutions
Customized Solutions
We tailor our motion design services to meet your specific needs, ensuring that each project is unique and perfectly aligned with your brand.
Results-Driven
Results-Driven
Our focus is on delivering results that matter, from increasing engagement and understanding to boosting conversion rates and enhancing your overall digital presence.
We pair a range of techniques including 2D animation, 3D animation, motion graphics, and live-action with industry-leading tools to ensure high-quality production.
Hear from our clients.
Vancity
"I think the overall polish that The Digital Panda was able to deliver with technical constraints and the timeline just looks like a very high-end application. That makes me very proud."
Cambrian Credit Union
Our partners at Cambrian went on camera to tell us what it was like to work together.
Meridian Credit Union
"Working with The Digital Panda was a transformative experience. Their attention to detail and creative process delivered designs that truly set us apart in the marketplace."
Ready to bring your story to life with a captivating explainer or promo video?
Contact us today to schedule a consultation and start creating a video that drives results.
Frequently asked questions.
What types of explainer and promo videos do you create?
We make animated explainers, product and launch promos, brand hype videos, 3D product videos and campaign spots for social and TV. Past work includes a brand launch video for Vancity, a four-minute vision film for Meridian and 3D explainers for HP. Our style changes with each brand, from hand-drawn illustration to photoreal 3D, and we mix live action with animation when the story calls for it.
How long does it take to create an explainer or promo video?
Most explainer and promo videos take 4 to 10 weeks from script to final cut. A 60-second animated explainer usually lands around 5 to 6 weeks, and a larger campaign with several cuts or 3D takes closer to 10. Short cut-downs from existing footage can turn around in about 2 weeks.
Can you help with scriptwriting and storyboarding?
Yes, and that's usually where we start. We write the script with you, then sketch storyboards so you can approve the story and pacing before any animation begins. Our boards are intentionally rough (even Pixar uses stick figures), which keeps changes quick and cheap at the stage where they matter most.
What formats will the final video be delivered in?
You get high-resolution MP4 files ready for your website, YouTube and presentations, plus cut-downs sized for social in widescreen, vertical and square. We include captions, transcripts and thumbnails with every final video. Tell us where the video will live and we'll deliver the versions each platform needs.
Do you provide revisions if needed?
Yes. Every stage includes two rounds of revisions, so you review the script, the storyboard and the animation before we move on. Because each stage is signed off before the next begins, big surprises at the end are rare. If the direction changes after approval, we'll quote the extra work before we start so nothing unexpected shows up on the invoice.